Not a consultancy.
A commercial partner.
BHS Group executes the full commercial lifecycle for consumer technology brands entering and scaling in Europe — from channel strategy and distribution to sell-out campaigns and P&L management. We deliver results, not reports.
We deliver commercial outcomes, not recommendations
BHS Group was founded in 2026 by consumer electronics leaders with experience dating back to 2009. The company was created to help premium technology brands enter, scale, and grow across European retail, marketplace, and operator channels.
We remove that barrier entirely. We secure distribution, activate sell-out, and manage the commercial operation — acting as your European team, not an external adviser.
The track record that sets us apart
Our senior leadership has driven over €800M+ in revenue across Western European markets, including Amazon EU — across 11 European marketplaces — for consumer electronics brands at every stage of growth. That experience is embedded in every engagement we take on.
Spain and the UK are our primary markets, with deep operator and retail relationships built over 15 years. We bring that network — and the commercial intelligence that comes with it — directly to your brand.
The principles that drive every engagement
Execution Over Advice
We deliver commercial outcomes, not slide decks. Every engagement is measured in sell-through, revenue, and market share — not recommendations.
Channel Depth
Our relationships with Europe's leading retailers, operators, and Amazon EU are built over 15 years. We open doors that take most brands years to reach independently.
Skin in the Game
We act as your European commercial team — accountable for results, invested in your brand's long-term success, not just the initial launch.
End-to-End Ownership
From import logistics to sell-out campaigns, we own the full commercial lifecycle. One partner. Full accountability. No gaps.
The founders' experience behind BHS Group
The founders begin their careers in consumer electronics distribution, securing early partnerships with Iberian retail chains and building deep channel expertise across Spain.
Major retail partnerships established with El Corte Inglés across Spain, expanding the founders' distribution footprint in the Iberian market.
Operator channel activated — Movistar, Orange, and Vodafone partnerships secured for device distribution across Spain.
Amazon EU 1P practice launched. The founding team begins scaling brands across European marketplaces, ultimately driving €800M+ in revenue across Western European markets, including Amazon EU.
UK market entry division established. Coverage extended to Germany, Czech Republic, Romania, and the Nordics.
BHS Group (Business Hybrid Solutions, S.L.) is founded in Spain — bringing together 15+ years of consumer electronics expertise into a dedicated European distribution and go-to-market partner.